became the exclusive sales agent for Longines in 1880, starting a relationship that would last for 114 years. The Winged Hourglass logo first appeared on Longines watches in about 1867. The Longines "Winged Hourglass" (actually a winged clepsydra for those who care about such things) is the oldest registered trademark for a watch company, having been registered in 1880. This method of production proved to be very successful, and by the early 1900's the Longines factory employed over 1000 people and had achieved worldwide distrubution and success with its products. To accomplish this, Francillon built a factory on a piece of land known as "Les Longines" and the Longines brand was born. Francillon wanted to modernize the production of watches and believed that bringing all the final assembly and finish operations together into one factory would be a more efficient method of production. In the 1850's, Agassiz passed control of his company to his nephew, Ernest Francillon.
In 1832, Auguste Agassiz began selling etablissage-produced watches under the name "Agassiz & Compagnie" and was particularly successful selling those watches in North America. Watches were produced using the "etablissage" method, where individual tradesman working out of small studios or their homes would produce parts (or sub-assemblies) which were then assembled and sold under the auspices of a single brand. In the early 1800's Swiss watchmaking was truly a cottage-industry.
0 kommentar(er)
